The Brief
Nexo Inmobiliario is the leading real estate fair in its category, and this year’s edition took place by the sea. Real estate developer Albamar needed to stand out in an environment packed with major competitors and tempting offers.

The Solution
We borrowed visual cues from beach culture to create an activation that brought together the sales team, the event booth, and a range of campaign assets, capturing the audience’s attention in an unexpected way.